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Marketing Magic
Posted on 2006.05.28 at 21:28Current Location: the inferno
Current Mood:
bitchy
Current Music: the vapors, gustave holst
Oh, previews. The windows of filmic work coming soon to the big screen, they're also the windows of the outer workings of the minds of people who work in marketing and advertising for the film industry. I had to say outer minds because I'm really convinced, and have been for a long time, that people who work in advertising don't actually have inner minds.
"Hah, you're such a bitter little cynic" you're thinking. Well so I am, but I don't think I'm completely clueless. I'll never forget attending David Lynch's "Mulholland Drive" in a theatre and, as the credits had finished and everyone's leaving, a member of the audience, a woman in her '30's, stopped in the aisle, searching other audience members, a perplexed look on her face, and suddenly burst out, "Could someone just explain that to me?!"
I've seen the preview for "Marie Antoinette" twice now. Directed by Sophia Coppola and starring Kirsten Dunst, scheduled to open in fall of 2006, the film appears to be a very high budget major motion picture with lavish attention paid to costumes and sets, no expense spared in bringing the minutest details of the French Royal Court to life.
That given, well, could some one just explain this to me!!?? The preview has no spoken audio, and is presented in its entirety with a musical score consisting of a pop song by an '80's group that sounds a lot like U2. I know I've heard the song before, it's not U2 but is by one of those slickly produced synth pop bands of the same genre.
Well? Am I really just a bitter clueless cynic or does slickly produced '80's synth pop have absolutely nothing whatsoever to do with the life and times of Marie Antoinette?
Spock. Help me, Spock.
"Hah, you're such a bitter little cynic" you're thinking. Well so I am, but I don't think I'm completely clueless. I'll never forget attending David Lynch's "Mulholland Drive" in a theatre and, as the credits had finished and everyone's leaving, a member of the audience, a woman in her '30's, stopped in the aisle, searching other audience members, a perplexed look on her face, and suddenly burst out, "Could someone just explain that to me?!"
I've seen the preview for "Marie Antoinette" twice now. Directed by Sophia Coppola and starring Kirsten Dunst, scheduled to open in fall of 2006, the film appears to be a very high budget major motion picture with lavish attention paid to costumes and sets, no expense spared in bringing the minutest details of the French Royal Court to life.
That given, well, could some one just explain this to me!!?? The preview has no spoken audio, and is presented in its entirety with a musical score consisting of a pop song by an '80's group that sounds a lot like U2. I know I've heard the song before, it's not U2 but is by one of those slickly produced synth pop bands of the same genre.
Well? Am I really just a bitter clueless cynic or does slickly produced '80's synth pop have absolutely nothing whatsoever to do with the life and times of Marie Antoinette?
Spock. Help me, Spock.